Director, Content Marketing

What you'll do

About the role:

We are looking for a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go-to-market execution.

This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement. You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market differentiation.

You will partner closely with Product, Sales, and Marketing teams to ensure that our messaging is clear, consistent, and impactful from executive conversations to campaign activation.

Responsibilities:

Platform Narrative & Value Articulation

• Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence)
• Translate complex capabilities into clear, differentiated business value
• Ensure consistency of messaging across industries and the buyer journey
• Support executive storytelling and strategic communications

Content Strategy & Thought Leadership

• Build and lead a content strategy aligned with Planisware’s positioning
• Define editorial pillars tied to market priorities
• Oversee high-impact content across various channels and formats
• Elevate content from volume-driven to insight-driven

GTM Enablement & Launch Excellence

• Shape messaging for major platform and AI launches
• Align with Product and Sales before, during, after launches
• Develop scalable enablement assets
• Ensure adoption across go-to-market teams

Operating Model & Cross-Functional Alignment

• Establish scalable content and messaging operating model
• Define governance and workflows
• Connect narrative, content, and GTM execution

Performance & Impact

• Define measurement of narrative and content effectiveness
• Track adoption and pipeline influence
• Refine content based on feedback and data