What you'll do
Planisware USA, Inc. is growing! We’re looking to hire a Demand Marketing Manager to develop and implement marketing campaigns to generate qualified pipeline to support our growth opportunities in North America. Since we go to market by industry pillar, you will have a strong role to play as our Account-Based Marketing (ABM) Champion to drive account engagement on a target account list per pillar. If you believe “ABM is the future of B2B marketing”, then apply!
You will report directly to our VP of Marketing, North America.
What you’ll need to be successful
- Data driven with a track record of acquiring new customers and expanding into targeted accounts (cross-sell and upsell) through account-based marketing programs
- Deep knowledge of B2B enterprise sales cycle and demonstrated ability creating compelling integrated campaigns across our industry pillars
- Prioritize, plan, coordinate, track and evaluate campaigns with a strong emphasis on learning and continuous improvement and making an impact to the business
- Create scalable and repeatable process for our demand generation efforts
- Exceptional drive to work as one-team and bring marketing, sales, customer success management, product etc. people together on growth initiatives
- You thrive in a fast-paced, dynamic environment and can adapt quickly when needed