What you'll do
- Manage a calendar of planned campaigns designed for lead gen and/or brand exposure: including live events, email programmes, and webinars.
- Track and manage digital channels (website, LinkedIn) to support marketing plan.
- Explore, propose and drive new campaign ideas, initiatives and channels to add to the plan.
- Manage the marketing budget for the UK.
- Manage and connect with the UK customer base to identify and capitalise on positive use cases, plus maintain satisfaction and retention.
- Be responsible for the upkeep and development of the UK database and marketing assets.
- Create new marketing collateral to support UK campaigns (content in a variety of formats) with coordination with the central marketing team in Paris.
- Liaise with third party suppliers/agencies
- Contribute to global strategic marketing activities.
- Proactively work with Sales team to ensure there is good coordination of the sales and marketing activities
Required Qualifications
Requirements
- Bachelor’s Degree in Marketing, Advertising or related discipline, or equivalent experience
- Excellent analytical, communication and presentation skills
- Demonstrable experience in a similar role(s).
Qualities and Strengths
- Organised in working style, able to work in a deadline oriented manner
- Commercially minded to understand the impact of marketing activity within the wider company
- A strong communicator on a variety of marketing channels
- Ability to understand and drive the company tone of voice and mission
- Good analytical skills with attention to detail
- French language skills would be useful but not essential
